Thousands pass by it on a given day and everyone we spoke with has an opinion.

Gina Jensen said, "I didn't know there was a club that didn't believe in God."

Emlyn Forsuh added,  "I was raised to believe in god and now someone says they don't believe in god so I don't like it."

"It's free speech right so people can put what ever they want up and I don't know what this club is about but I believe in God," Glen Tonack said.

"We put it up as a beacon to let them know that they're not alone," explained William Newman.

Newman is with Omaha's chapter of United Coalition of Reason and the man behind the sign. 
"The billboard is designed so it's not degenerating anyone's religion. We're not coming out and telling people that there is no God and we're not trying to convert anyone to Atheism," he said.